When you use our website, we use cookies and other tracking technologies to improve your browsing experience and to analyse our website traffic. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.
Google Analytics
If you have given your consent, this website uses Google Analytics, a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Scope of processing
Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored. We use the function User-ID. The User ID allows us to assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and to analyse user behavior across devices.
We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalised ads (interests and demographic data). Also ads can be delivered to these users in cross-device remarketing campaigns. We use the function 'anonymizeIP' (so-called IP-Masking): Due to the activation of IP-anonymization on this website, your IP-address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. During your website visit the following data will be collected: The pages you call up, your "click behaviour“ (page views, video engagement, downloads), your approximate location (region), your IP address (in abbreviated form), technical information about your browser and the end devices you use (e.g. language settings, screen resolution), your internet provider and the referrer URL (via which website/advertising medium you came to this website).
Purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your (pseudonymous [NOT USER ID]) use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyse the performance of our website.
Recipient
The data recipient is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as data processor. For this purpose we have concluded a contract with Google. Google LLC, headquartered in California, USA, and, if applicable, US authorities can access the data stored at Google.
Transfer to third countries
A transfer of data to the USA cannot be excluded.
Duration of storage
The data sent by us and linked to cookies is automatically deleted after 14 months. Data is automatically deleted once a month as soon as the storage period is reached.
Duration of storage
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by a. not giving your consent to the setting of the cookie or b. downloading and installing the browser add-on to disable Google Analytics here. By setting your browser software accordingsly you can also prevent the storage of cookies. The add-on prevents the Google Analytics JavaScript (gtag.js, analytics.js) that is running on websites from sharing information with Google Analytics about visit activity.
Legal basis and right of withdrawal
Your consent is the legal basis for this data processing, Art.6 para.1 S.1 lit.a GDPR. For more information about Google Analytics terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/gb/ and under https://policies.google.com/?hl=en.
